Picture framing, does it matter?

I found myself cogitating on this subject as I prepared 3 paintings, illustrated here, for shipment to their new owners.
There are 2 of the images of each of 3 pictures here so you can decide for yourself, enjoy.

Mas de Boyer, Gaillac
Mas de Boyer, Gaillac
Mas de Boyer, Gaillac
Mas de Boyer, Gaillac

Many framers will tell you, “a good frame makes the picture”; well they would wouldn’t they?

Read morePicture framing, does it matter?